PROJECT BRIEF

To produce a special edition of the BPIF Invision series to showcase Canon's report into how print is used by businesses and how printers can target clients based on the findings..

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APPROACH

One of a series of programmes we produced for the BPIF entitled "Invision." The series was an accompaniment to the organisation's magazine "Inprint." In this programme we needed to get across the most important facts and figures that came out of Canon's industry report in the most efficient and accessible way. The information was given in an interview with a Canon representative and the key figures placed onscreen in large, eye-catching text. The look and feel of the programme was designed to look like a news or magazine report in keeping with the other "Invision" programmes, which can be viewed on the BPIF YouTube channel.

 

DELIVERY AND OUTCOME

The finished videos were uploaded to the BPIF YouTube Channel. We continue to work with the BPIF as their video provider.