INVEST IN THE HEART OF THE SOUTH WEST
To produce a video as part of a wider marketing campaign to attract large businesses and industry to the Heart of the South West Local Enterprise Partnership region. The video had be divided into the main industry sectors to appeal to businesses in each of the sectors.
The video had to be majestic and impressive to be instantly attractive to potential investors. It also had to maintain the style and branding across the marketing campaign. Information was given mostly by a voiceover but to make it more believable and personal, interviews were also conducted with key industry owners in the region to state how beneficial the region was to them. Filming took place over an entire week throughout the region from Somerset to Dorset and Devon filming in many heavy industries businesses in sectors such as Aerospace, Nuclear, Marine, Scientific Research and technology. The video was edited to a majestic but contemporary music track. We worked closely with marketing company Olsen Metrix who were responsible for managing the entire campaign.
DELIVERY AND OUTCOME
The finished video was uploaded to the BPIF YouTube channel and sent as separate .mov and .mp4 files to be used at events and presentations. The campaign was very successful and led to an ongoing and valuable working relationship with whom we have produced many videos over the past few years.