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G&H STRATEGY

PROJECT BRIEF

To produce a video to explain G&H's strategy and ethos to promote their world-class and global photonics business and products. A strong message to stakeholders on how the company is expanding through innovation, people and investment.

APPROACH

An unusual one for us, as we were provided with all the footage and had to create the edit from the assets awe were provided. We began with the presenter and script and overlayed appropriate images, graphics and music. The music had to be majestic and positive and the graphics had to match their in-house style.

 

DELIVERY AND OUTCOME

G&H requested the video through BCM Agency, a cognitive marketing agency, whom we work with on a regular basis. All communication was through BCM Agency. Both BCM and G&H were extremely pleased with the outcome and, as a result, we have produced several other videos for G&H and continue to work closely with BCM.

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