PROJECT BRIEF

To produce a short video to promote the innovation and easy operability of the "Yard View" syste by Equine Vision, a touch-screen based technology for managing large or numerous horse racing stables.

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APPROACH

The information was given via an interview with the company's technical manager. Appropriate images of the system in use at stable and yard locations were edited in to illustrate the information given in the interview. It was important to highlight the benefits and easier operability over traditional "names on paper" used at other yards. The information had to be easily understandable and concise in order to attract potential buyers.

 

DELIVERY AND OUTCOME

The finished video was uploaded to the client's YouTube and Vimeo channels and separate .mov and .mp4 files were sent via large file transfer sites. Many yards have bought, or expressed an interest in the system as a result of the easily understandable information contained in the video.This video led to repeat and ongoing business from the client.